Why don’t gold shops sell platinum anymore?
1. Because platinum is scarce, its density is high, it is difficult to process, and it does not retain its value. The price of platinum has dropped, and the cost of processing jewelry has also dropped. It stands to reason that there should be more platinum jewelry, but now platinum jewelry is becoming less and less, and the sales method priced by gram has little profit margin, that is, it is sold by gram The profit is not as good as the priced white 18K.
2. Platinum is more difficult to extract, more difficult to extract than gold. It can only be refined into 1 ounce of platinum with 10 tons of ore in 8 weeks. At the same time, because platinum has high density, wear resistance and toughness, although it can remain stable in extreme environments. The nature of the material does not even fade, but it causes difficulties in processing and craftsmanship, making it extremely precise and requiring a long processing time.
3. Platinum is also the rarest precious metal in the world, and can only be mined in very few places in the world. Compared with gold, platinum is nearly 30 times scarcer than gold.
Platinum is a lustrous, malleable, silver-white metal that does not oxidize at any temperature, and is insoluble in hydrochloric and nitric acids. In the more than 2,000 years of human use of platinum, it has been considered one of the most noble metals.
4. In addition, platinum is not only used in industry, but also indispensable in military industry. Some high-end weapons and equipment also use platinum.
It’s not that jewelry is no longer produced, but the price of platinum in the international market has fallen so sharply this year that it can be described as falling directly from the sky to the ground or face first. The price of finished jewelry is also much cheaper than in previous years. The cheaper it is, the merchants who have the goods in their hands have to throw them away, and polish them as soon as possible. I am afraid that, like gold in one or three years, the retail price will be 4,511 grams directly. fell a little over two hundred. Even if you want to sell it, you can’t sell it at a high price. Before platinum, the retail price of finished jewelry has never been lower than 400 yuan per gram. Now the price is sluggish, and it can’t be sold at a high price. It can only help consumers who don’t understand.
